Blog
Restaurant social media, without the guesswork
Short, practical guides for independent restaurants: what to film, how to shoot it, when to post it, and what to write underneath.
Guide · 4 min read
26 Restaurant Social Media Content Ideas You Can Film in Under 5 Minutes
Restaurant social media content ideas you can film on your phone between rushes: dishes, prep, staff and the room. A simple weekly plan for independent owners.
Read itGuide · 5 min read
Why AI Food Videos Look Fake (and How to Avoid It)
Why so many AI generated food videos look wrong, the specific tells viewers notice, and how Chef Social avoids them by editing your real footage instead of generating anything.
Read itGuide · 5 min read
How to Market a Restaurant on a Budget
A practical, no budget guide for independent restaurant owners: what actually gets you customers on social media, what to skip, and how much an agency versus AI video editing really costs.
Read itPricing · 6 min read
How much does restaurant social media cost?
Restaurant social media costs $0 to $4,000+ a month. See what doing it yourself, posting software, a freelancer, an agency and a staff hire really cost, and what each leaves out.
Read itPosting · 5 min read
How often should a restaurant post?
Aim for 2 to 4 short videos a week, every week. Here is how posting often and posting steadily work together, with simple weekly plans for 8, 16 and 30 videos a month.
Read itPlatforms · 5 min read
Does my restaurant need TikTok?
If you want new, younger customers to find you, TikTok is worth it, and you don't need special videos for it. Here is when it pays off, what to post, and when to skip it.
Read itHiring · 6 min read
How to choose social media software or a company for your restaurant
Eight questions to ask before you pick software or hire someone for your restaurant's social media, the red flags to watch for, and how to compare prices fairly.
Read itContent ideas · 8 min read
25 restaurant TikTok and Reels ideas that actually fill tables
25 short form video ideas for restaurants, grouped by what they do for you: reach, craving, trust and bookings. Each one is filmable on a phone in under a minute.
Read itFilming · 7 min read
How to film food on your phone so it looks professional
Phone settings, lighting, angles and movement for restaurant food video. A practical guide to filming clips that cut into videos people want to watch.
Read itStrategy · 6 min read
The best times to post for restaurants (and how to find yours)
Posting windows that fit restaurant service, why generic best time charts mislead, and how to read your own analytics to find the times that work for your location.
Read itCaptions · 6 min read
How to write restaurant captions and pick hashtags that reach locals
Caption formulas, call to action wording and a local hashtag strategy for restaurants on TikTok, Instagram Reels and Facebook, with examples you can copy.
Read itStrategy · 7 min read
Why short form video beats static posts for restaurants
Why a 12 second vertical video reaches more locals than a photo post, what each format is actually good at, and how to run both without doubling your workload.
Read itStrategy · 8 min read
Why a content strategy matters more than posting more
A simple content strategy for restaurants: the four jobs every post should do, how to build a month of content in one shoot, and what to measure so you know it is working.
Read itHooks · 8 min read
The best types of hooks for restaurant videos
Nine hook types that stop the scroll for restaurant short form video, with real examples, the rules behind them, and the openers to stop using.
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