Chef Social

Social media for bakeries

Social media management for bakeries.

Bakeries have the most satisfying content in food: lamination, crumb shots and trays out of the oven. The early start is a story people love to watch.

On shoot day

What we film at your restaurant.

Every quarter our team comes to film. For bakeries, these are the shots that work best on TikTok, Reels and Shorts.

  • Croissant layers torn open
  • Trays coming out of the oven at dawn
  • Bread scored and loaded
  • Glaze or frosting poured slowly
  • A full case before the doors open

Content ideas

Posts that work for bakeries.

Your monthly plan mixes formats like these, built around your menu, specials and events.

4am bake

The work before sunrise. It builds respect and loyalty.

Sold-out alert

Post what's gone and when. It creates urgency for next time.

Custom orders

Show cakes and catering to bring in higher-value orders.

Crumb shot

Cut a loaf open in slow motion. It's simple and it works.

Hooks we’d write for you

  • What 4am looks like at a bakery
  • These sell out by noon every Saturday
  • Listen to that crust

What’s included

Everything handled, every month.

  • An on-site shoot every quarter
  • 8, 16 or 30 videos a month
  • Captions and hashtags written for you
  • Post times picked for your audience
  • Posted to Instagram, TikTok, Facebook and YouTube Shorts
  • You approve every post

Let’s get your restaurant posting every week.

Plans from $240/mo, billed quarterly. A shoot every quarter and posting to all four apps. Southern California only for now.

Get started